Glossar
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Behavioral Marketing (nutzungsbasierte Werbung)
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HTTP/HTTPS
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IP-Adresse: Identifikations- und Lokalisierungs-Tool
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MAC-Adresse: gerätespezifische Identifikation
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Privacy Policy / Datenschutzbestimmung von Webseiten
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Tracking im Web: Cookies, Zählpixel, Tracker, Web-Bugs, Zählpixel, Web-Beacons, Scoring, etc.
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Phishing
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